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| Criterion |  UX Research HEART Framework |  UX Research Affinity Diagramming |  UX Research Personas |
|---|---|---|---|
Purposedifferent | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 120 min initial, dann laufend | 45–90 min | 1-3 Tage |
Participantsdifferent | 3-6 | 3-10 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | HEART-GSM Table, Dashboard | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | MetricsUX researchMeasurementSatisfaction | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
