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Criterion
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
MediumHighLow
Timedifferent
120 min initial, dann laufend1-4 Wochen5-15 min
Participantsdifferent
3-61-61-5
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
HEART-GSM Table, DashboardExperiment results, Decision log, Learning summaryVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tagsno overlap
MetricsUX researchMeasurementSatisfaction
ExperimentsGrowthAnalyticsValidation
StartupValidationCompetition
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping