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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 Wochen1-3 h1-2 h Setup, laufend
Participantsdifferent
1-61-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Experiment card, Result summary, Next betFunnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
MarketingGrowthExperimentsLearning
AnalyticsConversionGrowth
GrowthMetricsExperiments
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test