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| Criterion |  Growth Growth Experiment |  Growth Funnel Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 1-6 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | MarketingGrowthExperimentsLearning | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning |
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