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| Criterion |  Growth Growth Experiment |  Architecture Architecture Decision Record |
|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 Wochen | 15-45 min |
Participantsdifferent | 1-6 | 1-3 |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Experiment card, Result summary, Next bet | ADR File, Decision Log, Rationale |
Tagsno overlap | MarketingGrowthExperimentsLearning | ArchitectureRationaleDocumentationGovernance |
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