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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min2-4 h workshop plus reviewHalf day initial, dann laufend
Participantsdifferent
1-84-10Ein Team plus Stakeholder
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftStrategy Map, Objective Set, Cause-Effect HypothesesTeam API Document
Tagsno overlap
MarketingPositioningCommunication
AlignmentExecutionGoalsCausality
TeamAlignmentCommunicationService
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping