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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Request for Comments (RFC) with its method-specific working model.
Architecture
Request for Comments
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.An RFC clarifies architecture context, options, and consequences. It structures technical context, alternatives, tradeoffs, open questions, and review feedback, and captures the result as an RFC document, reviewer comments, and a decision rationale.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min20–45 min1-3 Wochen vom Draft bis zur Entscheidung
Participantsdifferent
1-8Small cross-functional group3-20 Reviewer
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftRisk list, Mitigation plan, Assumption logRFC document, Reviewer comments, Decision rationale, Follow-up ADR or tickets
Tagsno overlap
MarketingPositioningCommunication
RiskDecisionFailurePlanning
ArchitectureDecisionAsyncGovernance
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Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing