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| Criterion |  Growth Golden Circle |  Decision Making PERT Estimation |  Decision Making Wideband Delphi |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 15-45 min | 1-4 h or multiple rounds |
Participantsdifferent | 1-8 | 1-8 | 4-12 Experten |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | PERT Estimate, Expected Value, Risk Notes | Estimate Range, Assumption Log, Expert Consensus Notes |
Tagsno overlap | MarketingPositioningCommunication | EstimationUncertaintyRisk | EstimationExpertsForecasting |
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