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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowMediumMedium
Timedifferent
30-60 minMultiple workshops over several weeks60-90 min
Participantsdifferent
1-82-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftHooked loop, Trigger map, Reward design, Ethics checkSalience Diagram, Strategy per Class
Tagsno overlap
MarketingPositioningCommunication
GrowthBehaviorRetention
StakeholdersFacilitationAlignmentGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping