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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min120 min initial, dann laufend15-45 min
Participantsdifferent
1-83-61-3
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftHEART-GSM Table, DashboardADR File, Decision Log, Rationale
Tagsno overlap
MarketingPositioningCommunication
MetricsUX researchMeasurementSatisfaction
ArchitectureRationaleDocumentationGovernance
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Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics