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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together.
Complexitydifferent
LowMediumMedium
Timedifferent
30-60 min1-2 h45-90 min
Participantsdifferent
1-84-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftAlignment Map, Open Issues, Decision QuestionsPerspective Notes, Decision Inputs, Action Items
Tagsno overlap
MarketingPositioningCommunication
AlignmentStakeholdersStrategyFacilitation
FacilitationOptionsDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Storytelling
Facilitation
Storytelling