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| Criterion |  Product Strategy GIST Planning |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Goal | 30–60 min | 45–90 min |
Participantsdifferent | 3-10 | 4-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |
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