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| Criterion |  Business Strategy GAP Analysis |  Product Strategy SMART Goals |  Business Strategy Strategy Map |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 15-30 min | 2-4 h workshop plus review |
Participantsdifferent | 2-8 | 1-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses |
Tagsno overlap | StrategyAnalysisPlanning | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality |
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