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| Criterion |  Business Strategy GAP Analysis |  UX Research Personas |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 Tage | 1-3 h |
Participantsdifferent | 2-8 | Internes Team | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Persona Profiles, Needs Summary, Scenario Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | StrategyAnalysisPlanning | ResearchCustomerSynthesis | StrategyMarketAnalysis |
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