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| Criterion |  Business Strategy GAP Analysis |  Product Discovery Jobs to Be Done |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Job Stories, Outcome Statements, Opportunity List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyAnalysisPlanning | CustomerOutcomesNeeds | MetricsMeasurementStrategyExperiments |
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