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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityRisk |
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