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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | ICE Table, Top Idea List |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | PrioritizationScoringGrowthDecision |
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