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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks45-90 min
Participantsdifferent
2-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Gap Matrix, Action Plan, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
StrategyAnalysisPlanning
GrowthBehaviorRetention
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric