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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Counter Metrics |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 1-2 h |
Participantsdifferent | 2-8 | 2-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Counter Metric List, Guardrail Definitions | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | StrategyAnalysisPlanning | MetricsMeasurementStrategyExperiments | StrategyAnalysisOptions |
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