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| Criterion |  Business Strategy GAP Analysis |  UX Research Card Sorting |  Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 20-45 min | 30-60 min |
Participantsdifferent | 2-8 | Based on research question | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyAnalysisPlanning | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning |
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