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| Criterion |  Business Strategy GAP Analysis |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 30-60 min |
Participantsdifferent | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyAnalysisPlanning | BrainstormingIdeationCreativityWorkshopDivergence |
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