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| Criterion |  Growth Funnel Analysis |  Innovation Rolestorming |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 30-60 min |
Participantsdifferent | 1-5 | 3-12 |
Formatdifferent | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingIdeationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
