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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitysame
MediumMedium
Timedifferent
1-3 h45-120 min
Participantsdifferent
1-53-8
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
AnalyticsConversionGrowth
OptionsDecision framingStrategyComparison
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop