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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h1-2 Wochen1-2 h Setup, laufend
Participantsdifferent
1-51-62-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesExperiment card, Result summary, Next betAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
AnalyticsConversionGrowth
MarketingGrowthExperimentsLearning
GrowthMetricsExperiments
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Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test