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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-120 min | 1-2 h |
Participantsdifferent | 1-5 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | VisionCanvasStrategyAlignment |
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