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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Failure Scenario Analysis.
Engineering
Failure Scenario Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h60-120 min1-3 h
Participantsdifferent
1-53-83-8
Formatdifferent
AsyncWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFailure Scenarios, Risk Notes, Control Gaps, Test and Response Actions
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
FailureResilienceRisk
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A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem