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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h5-20 min1-2 h
Participantsdifferent
1-53-203-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesEffort Heatmap, Risk Signals, Discussion TargetsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
AnalyticsConversionGrowth
EstimationEffortRisk
GrowthMetricsAlignmentRetention
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Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric