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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h60-90 min45-120 min
Participantsdifferent
1-54-102-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesProblem Cluster, Prioritized Challenge, ExperimentTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
AnalyticsConversionGrowth
FacilitationDecisionProblem solvingWorkshop
TradeoffsDecisionCriteriaOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop