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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h60-120 min45-120 min
Participantsdifferent
1-54-103-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDecision Frame, Decision Question, Criteria List, Evidence PlanOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
AnalyticsConversionGrowth
Decision framingAlignmentCriteriaOptions
OptionsDecision framingStrategyComparison
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix