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| Criterion |  Growth Funnel Analysis |  Innovation Crazy 8s |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 8-15 min |
Participantsdifferent | 1-5 | 1-10 |
Formatdifferent | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingSketchingSpeedDivergenceDesign sprint |
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