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| Criterion |  Growth Funnel Analysis |  Decision Making Assumption Surfacing |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption List, Critical Assumptions, Learning Plan | Counter Metric List, Guardrail Definitions |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskDecisionDiscovery | MetricsMeasurementStrategyExperiments |
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