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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 15-45 min |
Participantsdifferent | 1-5 | 1-3 |
Formatsame | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance |
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