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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
60-120 min1-2 h Setup, laufend1-4 Wochen
Participantsdifferent
3-82-81-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summary
Tags1 shared
GrowthRetentionConversion
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
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Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping