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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-2 h Setup1-3 h
Participantsdifferent
3-82-201-5
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogOKR set, Measurement plan, Review cadenceFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
GoalsAlignmentOutcomesMeasurement
AnalyticsConversionGrowth
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A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric