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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Ideal Days.
Agile
Ideal Days
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.
Complexitydifferent
MediumMediumLow
Timedifferent
60-120 minMultiple workshops over several weeks15-60 min
Participantsdifferent
3-82-82-9
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkIdeal Day Estimates, Assumption Notes, Capacity Caveats
Tagsno overlap
GrowthRetentionConversion
GrowthBehaviorRetention
EstimationEffortAgile
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric