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| Criterion |  Growth Flywheel |  Decision Making Decision Matrix |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 60-120 min | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Decision Matrix, Scoring Rationale, Selected Option | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthRetentionConversion | DecisionCriteriaScoringTradeoffs | StrategyDecisionAssumptionsHypothesis |
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