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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumLowMedium
Timedifferent
60-120 min15-45 minMultiple workshops over several weeks
Participantsdifferent
3-81-32-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogADR File, Decision Log, RationaleHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
GrowthRetentionConversion
ArchitectureRationaleDocumentationGovernance
GrowthBehaviorRetention
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Request for Comments (RFC) with its method-specific working model.
Architecture
Request for Comments