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| Criterion |  UX Research First-click Testing |  Innovation Rolestorming |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 Tage | 30-60 min | 30-60 min |
Participantsdifferent | 10-30 | 3-12 | 2-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | UXNavigationFindabilityValidation | BrainstormingIdeationCreativity | BrainstormingIdeationCreativityReframingInnovation |
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