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| Criterion |  UX Research Empathy Mapping |  UX Research Tree Testing |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–60 min | 1-2 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | 4-8 | Based on research question | 4-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Findability Metrics, Path Analysis, Revised IA | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | SynthesisQualitativeWorkshop | Information architectureNavigationFindability | InnovationPrototypeResearch |
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