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| Criterion |  UX Research Empathy Mapping |  UX Research Tree Testing |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 1-2 Tage | 8-15 min |
Participantsdifferent | 4-8 | Based on research question | 1-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Findability Metrics, Path Analysis, Revised IA | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | SynthesisQualitativeWorkshop | Information architectureNavigationFindability | BrainstormingSketchingSpeedDivergenceDesign sprint |
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