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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min1-3 Tage15-45 min
Participantsdifferent
4-8Internes Team2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
ComparisonFacilitationAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping