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| Criterion |  UX Research Empathy Mapping |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–60 min | 1-3 Tage | Mehrere Wochen |
Participantsdifferent | 4-8 | Internes Team | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
