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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min1-3 Wochen15-45 min
Participantsdifferent
4-85-12 Interviews2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
ComparisonFacilitationAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam