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| Criterion |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min | 2-4 h |
Participantsdifferent | 4-8 | 4-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SynthesisQualitativeWorkshop | JourneyServiceService design |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
