View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Empathy Mapping |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min | 45-90 min |
Participantsdifferent | 4-8 | 3-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | SynthesisQualitativeWorkshop | OutcomesStrategyBehaviorPlanning |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
