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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitysame
LowLow
Timedifferent
30–60 min1-2 h
Participantsdifferent
4-82-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
SynthesisQualitativeWorkshop
StrategyDecisionAssumptionsHypothesis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method