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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowHigh
Timedifferent
30–60 min1 Tag bis mehrere Wochen
Participantsdifferent
4-84-10
Formatsame
WorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsProblem Statement, Prototype, Test Learnings
Tagsno overlap
SynthesisQualitativeWorkshop
InnovationPrototypeResearch
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation