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| Criterion |  UX Research Empathy Mapping |  UX Design Customer Journey Canvas |  Operations Root Cause Analysis |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min | 1-3 h | 1-4 h |
Participantsdifferent | 4-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Customer Journey Canvas, Pain Points, Experience Opportunities | Problem Statement, Cause Hypotheses, Confirmed Causes, Action Plan |
Tagsno overlap | SynthesisQualitativeWorkshop | JourneyCustomerService designCanvas | Root causeProblem solvingQualityIncident |
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