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| Criterion |  UX Research Empathy Mapping |  Delivery Communication Plan |  Delivery Shape Up |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down |
Participantsdifferent | 4-8 | 2-6 | 2-4 pro Pitch |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes |
Tagsno overlap | SynthesisQualitativeWorkshop | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy |
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