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| Criterion |  UX Research Empathy Mapping |  Innovation Brainwriting |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 15-30 min | 30-60 min |
Participantsdifferent | 4-8 | 3-12 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Idea sheets, Expanded concepts, Prioritized list | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | SynthesisQualitativeWorkshop | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
